DETERMINANTS OF HOTEL ROOM RATES

Nadia El-Nemr , Béatrice Canel-Depitre (1) , Atour Taghipour (2)

1 NIMEC - Normandie Innovation Marché Entreprise Consommation
2 ULH - Université Le Havre Normandie

The hotel industry is one of many industries that offer fixed perishable products that should be sold over a finite time horizon to heterogeneous customers. Because of its particularity, the hotel industry faces many challenges to decide the convenient room rate to offer. In order to understand price formation, we have studied pricing information assumed for the suggested dynamic pricing models for hotel rooms. In addition, we identified some factors that may influence the rate. We compared the results and suggested a list of information that might be useful to consider for price formation to optimize the revenue.

Domains: Business administration

Nadia El-Nemr, Béatrice Canel-Depitre, Atour Taghipour. DETERMINANTS OF HOTEL ROOM RATES. Marketing Trends Congress. Luxury Industries Conference London 2017, Sep 2017, Londre, United Kingdom. ⟨hal-02332636⟩