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« Pour votre santé, mangez au moins cinq fruits et légumes par jour. www.mangerbouger.fr ». Les bandeaux sanitaires ont-ils modifié les comportements alimentaires? Étude comparative mères/enfants

Abstract : The obesity is become a crucial problem, so the authorities tookactions to fight against it.The use of banners in food advertisements is an example of these actions. This paper is relative to the convincing process, used by mothers and children to take into account these sanitary messages. We are looking for appreciating the effect of these messages on the family food behaviour. In this paper, the obesity problem will be presented and so the different actions taken by the authorities to fight against it. The study has been achieved by considering 15 children and 12 mothers and qualitative results are given.
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02075465
Contributor : Sabrina Mommolin <>
Submitted on : Thursday, March 21, 2019 - 2:17:35 PM
Last modification on : Thursday, October 10, 2019 - 7:24:09 AM

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  • HAL Id : hal-02075465, version 1

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Norovola Rajohenesa, Pascale Ezan, Joël Bree. « Pour votre santé, mangez au moins cinq fruits et légumes par jour. www.mangerbouger.fr ». Les bandeaux sanitaires ont-ils modifié les comportements alimentaires? Étude comparative mères/enfants. 14èmes journées de Recherche en Marketing de Bourgogne, Nov 2009, Dijon, France. ⟨hal-02075465⟩

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