Blurred Boundaries between Consumers and Producers inside Brand Communities:  About Some Negative Outcomes

Bernard Cova; Pascale Ezan

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Blurred Boundaries between Consumers and Producers inside Brand Communities: About Some Negative Outcomes

(1) , (2)

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Bernard Cova

Function : Author

Euromed Marseille - École de management

Pascale Ezan

Function : Author
PersonId : 1003428

Université de Rouen Normandie

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Humanities and Social Sciences Business administration

Sabrina Mommolin : Connect in order to contact the contributor

https://hal-normandie-univ.archives-ouvertes.fr/hal-02071227

Submitted on : Monday, March 18, 2019-2:43:29 PM

Last modification on : Tuesday, October 19, 2021-4:17:08 PM

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hal-02071227 , version 1 (18-03-2019)

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HAL Id : hal-02071227 , version 1

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Bernard Cova, Pascale Ezan. Blurred Boundaries between Consumers and Producers inside Brand Communities: About Some Negative Outcomes. Association for Consumer Research Conference, Oct 2009, Pittsburgh, United States. ⟨hal-02071227⟩

Blurred Boundaries between Consumers and Producers inside Brand Communities: About Some Negative Outcomes

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