The Use of Ambient Scent to Improve Children’s Hospital Experience - Normandie Université Access content directly
Journal Articles Journal of Marketing Trends Year : 2012

The Use of Ambient Scent to Improve Children’s Hospital Experience

Maya Naja
  • Function : Author
  • PersonId : 986957
Judith Zaichkowsky
  • Function : Author

Abstract

This paper addresses whether or not the diffusion of scents will positively change evaluations of a service experience and perceptions of personal wellness in a health service environment. Qualitative data was collected in a pediatric department and three situations were examined: no scent situation, relaxing scent situation; and stimulating scent situation. The study revealed that both a relaxant and a stimulating odour improved the evaluation of the service experience in the pediatric service. It showed that the use of scent is helpful in creating an experiential context, allowing the children to be more positive about their hospital stay
Not file

Dates and versions

hal-02007917 , version 1 (05-02-2019)

Identifiers

  • HAL Id : hal-02007917 , version 1

Cite

Maya Naja, Joël Bree, Judith Zaichkowsky. The Use of Ambient Scent to Improve Children’s Hospital Experience. Journal of Marketing Trends, 2012, 1 (8-9), pp.77-84. ⟨hal-02007917⟩
84 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More