The Use of Ambient Scent to Improve Children’s Hospital Experience

Abstract : This paper addresses whether or not the diffusion of scents will positively change evaluations of a service experience and perceptions of personal wellness in a health service environment. Qualitative data was collected in a pediatric department and three situations were examined: no scent situation, relaxing scent situation; and stimulating scent situation. The study revealed that both a relaxant and a stimulating odour improved the evaluation of the service experience in the pediatric service. It showed that the use of scent is helpful in creating an experiential context, allowing the children to be more positive about their hospital stay
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Article dans une revue
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02007917
Contributeur : Joël Brée <>
Soumis le : mardi 5 février 2019 - 14:40:46
Dernière modification le : lundi 18 mars 2019 - 14:18:08

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  • HAL Id : hal-02007917, version 1

Citation

Maya Naja, Joël Bree, Judith Zaichkowsky. The Use of Ambient Scent to Improve Children’s Hospital Experience. Journal of Marketing Trends, International Marketing Trends Conference, 2012, 1 (8-9), pp.77-84. ⟨hal-02007917⟩

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