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La spiritualité dans la consommation : explorations, mesures et applications au point de vente

Abstract : Over the last twenty years, research developments in the sociology of religions may interest researchers in marketing. The spiritual theme is progressively positioning itself in the world of consumption. Because of the quantity of the cultural products, concept stores that build offers around spirituality are developing more and more with strong experiential marketing approaches.
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https://hal-normandie-univ.archives-ouvertes.fr/tel-02959864
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Submitted on : Wednesday, October 7, 2020 - 11:01:05 AM
Last modification on : Friday, October 9, 2020 - 3:33:23 AM

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  • HAL Id : tel-02959864, version 1

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Max Poulain. La spiritualité dans la consommation : explorations, mesures et applications au point de vente. Gestion et management. Université de Caen Normandie, 2009. Français. ⟨NNT : 2009CAEN0653⟩. ⟨tel-02959864⟩

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