Naming rights sponsorship in Europe : Fan reactions to stadium renamings in the Premier League, Bundesliga and Ligue 1 - Archive ouverte HAL Access content directly
Journal Articles AILA Review Year : 2021

Naming rights sponsorship in Europe : Fan reactions to stadium renamings in the Premier League, Bundesliga and Ligue 1

Cornelia Gerhardt
  • Function : Author
Ben Clarke
  • Function : Author
Justin Lecarpentier
Histoire, Territoires & Mémoires

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Humanities and Social Sciences Linguistics Humanities and Social Sciences History

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https://hal-normandie-univ.archives-ouvertes.fr/hal-03706592

Submitted on : Monday, June 27, 2022-6:34:16 PM

Last modification on : Tuesday, June 28, 2022-3:40:55 AM

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hal-03706592 , version 1 (27-06-2022)

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  • HAL Id : hal-03706592 , version 1

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Cornelia Gerhardt, Ben Clarke, Justin Lecarpentier. Naming rights sponsorship in Europe : Fan reactions to stadium renamings in the Premier League, Bundesliga and Ligue 1. AILA Review, 2021. ⟨hal-03706592⟩

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