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Conference papers

DOES THE RAP WEAR DIOR? THE IMPACT OF RAP ENDORSERS ON LUXURY BRAND PERSONALITY

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https://hal-normandie-univ.archives-ouvertes.fr/hal-03632422
Contributor : Alice Sohier Connect in order to contact the contributor
Submitted on : Wednesday, April 6, 2022 - 12:06:04 PM
Last modification on : Friday, May 6, 2022 - 4:05:40 PM

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  • HAL Id : hal-03632422, version 1

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Suzanne Billot, Gaelle Pantin-Sohier, Romain Sohier, Alice Sohier. DOES THE RAP WEAR DIOR? THE IMPACT OF RAP ENDORSERS ON LUXURY BRAND PERSONALITY. AUS-Chalhoub Symposium on Luxury Marketing and Branding, Nov 2021, DUBAI, United Arab Emirates. ⟨hal-03632422⟩

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