DOES THE RAP WEAR DIOR? THE IMPACT OF RAP ENDORSERS ON LUXURY BRAND PERSONALITY - Archive ouverte HAL Access content directly
Conference Papers Year : 2021

DOES THE RAP WEAR DIOR? THE IMPACT OF RAP ENDORSERS ON LUXURY BRAND PERSONALITY

Suzanne Billot
  • Function : Author
Gaelle Pantin-Sohier
Groupe de Recherche Angevin en Economie et Management
CV
Romain Sohier
  • Function : Author
  • PersonId : 1131817
Métis Lab EM Normandie
Alice Sohier
  • Function : Author
  • PersonId : 1037013
Normandie Innovation Marché Entreprise Consommation

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Humanities and Social Sciences Business administration Humanities and Social Sciences
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https://hal-normandie-univ.archives-ouvertes.fr/hal-03632422

Submitted on : Wednesday, April 6, 2022-12:06:04 PM

Last modification on : Monday, November 14, 2022-2:56:07 AM

Long-term archiving on: Thursday, July 7, 2022-6:49:51 PM

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hal-03632422 , version 1 (06-04-2022)

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  • HAL Id : hal-03632422 , version 1

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Suzanne Billot, Gaelle Pantin-Sohier, Romain Sohier, Alice Sohier. DOES THE RAP WEAR DIOR? THE IMPACT OF RAP ENDORSERS ON LUXURY BRAND PERSONALITY. AUS-Chalhoub Symposium on Luxury Marketing and Branding, Nov 2021, DUBAI, United Arab Emirates. ⟨hal-03632422⟩

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EMNORMANDIE UNIV-ANGERS METIS UNAM GRANEM COMUE-NORMANDIE NIMEC UNIROUEN UNILEHAVRE UNICAEN IRIHS
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