Understanding Orbiting in Consumer-Brand Relationships on Social Media: Drivers and Consequences

Fatiha Boukouyen; Hyunju Shin; Bo Dai

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Understanding Orbiting in Consumer-Brand Relationships on Social Media: Drivers and Consequences

(1) , ,

1

Fatiha Boukouyen

Function : Author
PersonId : 175727
IdHAL : fatiha-boukouyen
ORCID : 0000-0003-4039-6807
IdRef : 252807014

Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396

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Hyunju Shin

Function : Author

Bo Dai

Function : Author

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Humanities and Social Sciences Business administration

Fatiha Boukouyen : Connect in order to contact the contributor

https://hal-normandie-univ.archives-ouvertes.fr/hal-03469876

Submitted on : Wednesday, December 8, 2021-12:03:11 AM

Last modification on : Tuesday, December 6, 2022-12:42:13 PM

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hal-03469876 , version 1 (08-12-2021)

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HAL Id : hal-03469876 , version 1

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Fatiha Boukouyen, Hyunju Shin, Bo Dai. Understanding Orbiting in Consumer-Brand Relationships on Social Media: Drivers and Consequences. Society for Marketing Advances, Nov 2021, Orlando, United States. ⟨hal-03469876⟩

Understanding Orbiting in Consumer-Brand Relationships on Social Media: Drivers and Consequences

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