Skip to Main content Skip to Navigation
Conference papers

Understanding Orbiting in Consumer-Brand Relationships on Social Media: Drivers and Consequences

Document type :
Conference papers
Complete list of metadata

https://hal-normandie-univ.archives-ouvertes.fr/hal-03469876
Contributor : Fatiha Boukouyen Connect in order to contact the contributor
Submitted on : Wednesday, December 8, 2021 - 12:03:11 AM
Last modification on : Wednesday, March 23, 2022 - 3:51:27 PM

Identifiers

  • HAL Id : hal-03469876, version 1

Citation

Fatiha Boukouyen, Hyunju Shin, Bo Dai. Understanding Orbiting in Consumer-Brand Relationships on Social Media: Drivers and Consequences. Society for Marketing Advances, Nov 2021, Orlando, United States. ⟨hal-03469876⟩

Share

Metrics

Record views

40