L’effet médiateur de la confiance dans les soins d’un pays sur la relation entre la qualité des soins et l’attitude envers le tourisme médical : le cas Libanais
Résumé
Attitude and confidence have been extensively studied in the literature on different areas of Marketing. Medical tourism is not one of them, so we decided to start this study to understand their effects on patient travelers. The quality of care, which is essential in the patient's decision in choosing his hospital, his medical center and therefore his medical destination, is also studied to understand its effect in the concept of medical tourism. This study is part of more general research work. A qualitative study was initiated where 14 semi-structured interviews were conducted on Lebanese territory. The results of this study confirm the essential role that both confidence in healthcare and quality of care play on attitude towards medical tourism.