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Journal Articles Journal of Creating Value Year : 2021

Raising Awareness on Value Creation Through Movements: Zooming In on Creating Value Alliance

Fatiha Boukouyen
Normandie Innovation Marché Entreprise Consommation
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Gautam Mahajan
  • Function : Author
Customer Value Foundation

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Business administration

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https://hal-normandie-univ.archives-ouvertes.fr/hal-03406370

Submitted on : Wednesday, October 27, 2021-9:16:51 PM

Last modification on : Wednesday, March 9, 2022-3:50:03 PM

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hal-03406370 , version 1 (27-10-2021)

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Fatiha Boukouyen, Gautam Mahajan. Raising Awareness on Value Creation Through Movements: Zooming In on Creating Value Alliance. Journal of Creating Value, 2021, 7 (2), pp.272-281. ⟨10.1177/23949643211046477⟩. ⟨hal-03406370⟩

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