The highs and lows of value

Fatiha Boukouyen

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The highs and lows of value

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Fatiha Boukouyen

Function : Author
PersonId : 175727
IdHAL : fatiha-boukouyen
ORCID : 0000-0003-4039-6807
IdRef : 252807014

Normandie Innovation Marché Entreprise Consommation

CV

Keywords

Value co-creation Value co-destruction DART model Covid-19 Coexistence

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Humanities and Social Sciences Business administration

Fatiha Boukouyen : Connect in order to contact the contributor

https://hal-normandie-univ.archives-ouvertes.fr/hal-03335002

Submitted on : Sunday, September 5, 2021-7:06:07 PM

Last modification on : Wednesday, March 9, 2022-3:50:03 PM

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hal-03335002 , version 1 (05-09-2021)

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HAL Id : hal-03335002 , version 1

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Fatiha Boukouyen. The highs and lows of value. 9th International Conference on Contemporary Marketing Issues (9th ICCMI 2021), International Hellenic University; University of Glasgow, Sep 2021, Virtual, Greece. ⟨hal-03335002⟩

The highs and lows of value

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