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Le créateur : acteur pivot du processus de légitimation d’un business model décalé

Abstract : Researches about business model are used to dealing with instrumental and economic dimensions and to neglecting sociocultural and cognitive ones. In this article, the business model is considered in a cognitive neo-institutional perspective. Based upon the case study of a numerical library, we try to understand the process through which a disruptive newcomer develops the cognitive legitimacy of its deviant business model. Our results highlight on the one hand various communication abilities adapted to different dimensions of the business model and, on the other hand, the crucial role of the entrepreneur in the work to legitimize the business model.
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https://hal-normandie-univ.archives-ouvertes.fr/hal-03102548
Contributor : Amira Laifi <>
Submitted on : Thursday, January 7, 2021 - 3:49:55 PM
Last modification on : Tuesday, January 12, 2021 - 11:26:01 AM

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Amira Laifi. Le créateur : acteur pivot du processus de légitimation d’un business model décalé. Humanisme et entreprise, A.A.E.L.S.H.U.P 2014, 1 (316), pp.91-110. ⟨10.3917/hume.316.0091⟩. ⟨hal-03102548⟩

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