The price-perceived quality relationship: A meta-analytic review and assessment of its determinants

Julian Hofmann (1) , Michel Clement (1) , Franziska Völckner (2) , Thorsten Hennig-Thurau (3)

1 University of Hamburg
2 University of Cologne
3 University of Muenster

The authors conducted a meta-analysis of study results on the priceperceived quality relationship published from 1989 to 2006. The findings show that the price effect on perceived quality has decreased. Furthermore, the price–quality relationship is stronger in studies that use a within-subjects design, investigate higher priced products, and use samples from European countries but weaker for services, durable goods, and respondents who are familiar with the product. A striking null result indicates that the number of cues does not affect the price-perceived quality relationship significantly.

Keywords: Price-perceived quality relationship; Informational role of price; Meta-analysis

Domains: Humanities and Social Sciences; Business administration

Julian Hofmann, Michel Clement, Franziska Völckner, Thorsten Hennig-Thurau. The price-perceived quality relationship: A meta-analytic review and assessment of its determinants. Marketing Letters, 2007, 18 (3), pp.181-196. ⟨10.1007/s11002-007-9013-2⟩. ⟨hal-02990424⟩