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Nouvelle classification des motivations des participants sur les plateformes de co-création et leur impact sur leur comportement opportuniste A new classification of participants’ motivations on co-creation platforms and their impact on their opportunistic behavior

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https://hal-normandie-univ.archives-ouvertes.fr/hal-02945456
Contributor : Joël Brée <>
Submitted on : Tuesday, September 22, 2020 - 12:12:23 PM
Last modification on : Wednesday, September 30, 2020 - 3:28:02 PM

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  • HAL Id : hal-02945456, version 1

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Fatiha Boukouyen, Joël Bree, Nouredine Belhsen. Nouvelle classification des motivations des participants sur les plateformes de co-création et leur impact sur leur comportement opportuniste A new classification of participants’ motivations on co-creation platforms and their impact on their opportunistic behavior. 19ème Colloque sur le marketing digital, Sep 2020, Paris (La Sorbonne), France. ⟨hal-02945456⟩

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