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Las destrezas lingüísticas a través del análisis publicitario en clase de español para fines profesionales

Abstract : One of the aims of students following an LEA (Applied Foreign Languages) curriculum at University is to master the language (Spanish here) to be able to use it professionally. A problem crops up when the teacher finds him/herself in front of a class where several levels obtain. In this article an activity is proposed connected to the analysis of publicity ads. Made for students in Marketing, Advertising, the press and communications, the program helps LEA students sharpen their communicative skills as of the third semester.
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02377594
Contributor : Ana-Isabel Ribera Ruiz de Vergara <>
Submitted on : Saturday, November 23, 2019 - 10:31:05 PM
Last modification on : Wednesday, January 29, 2020 - 2:59:55 PM

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  • HAL Id : hal-02377594, version 1

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Ana-Isabel Ribera Ruiz de Vergara. Las destrezas lingüísticas a través del análisis publicitario en clase de español para fines profesionales. Education et sociétés plurilingues, Aosta: CIEBP (Centre d'information sur l'éducation bilingue et plurilingue), 2015, pp.35-42. ⟨hal-02377594⟩

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