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Le crowdfunding : nouvel outil (local et universel) de marketing territorial ?

Abstract : Crowdfunding (participative fundraising system) consists in collecting funds from a crowd of contributors in order to partially or totally finance projects proposed by individuals or organisations. This new form of open funding is now raising interest among local authorities which consider it as an alternative to finance their projects whilst involving citizens in the development of their local policy. The concept of crowdfunding has now been clearly defined but very little research has been conducted on civic crowdfunding. Through the study of two dedicated platforms, the objective of this article is to analyse the mechanisms of civic crowdfunding and identify its characteristics. This survey has helped determine the motivations of local authorities to resort to crowdfunding and demonstrate that this new tool is both a means of communication and of greater proximity with citizens.
Mots-clés : Crowdfunding citoyen
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Conference papers
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02327277
Contributor : Erwan Boutigny <>
Submitted on : Tuesday, October 22, 2019 - 5:42:37 PM
Last modification on : Thursday, May 7, 2020 - 6:05:29 PM

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  • HAL Id : hal-02327277, version 1

Citation

Erwan Boutigny. Le crowdfunding : nouvel outil (local et universel) de marketing territorial ?. 6ème Colloque AIRMAP, « Un management public universel? », IAE de Nice, Jun 2017, Nice, France. ⟨hal-02327277⟩

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