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The impact of globalisation on gift systems An exploratory study of Senegalese migration

Abstract : This article highlights the impact of globalisation on gift systems. It is based on a multisited ethnography of traditional Soninke migration in France. Using Mauss’ seminal work as a starting point, the gift register can be used to highlight (1) the embedding of gift in a total prestation system, (2) changes in the traditional forms of gift and the emergence of a new, hybrid form of gift as a result of Westernisation and (3) the resurgence of identity-related tensions at the individual and collective level as a consequence of the changes in gift forms. © l’Association Française du Marketing, 2019.
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02180727
Contributor : Jacques-Olivier Catois <>
Submitted on : Thursday, July 11, 2019 - 3:57:31 PM
Last modification on : Saturday, June 20, 2020 - 3:40:20 AM

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Eric Rémy, Louis César Ndione. The impact of globalisation on gift systems An exploratory study of Senegalese migration. Recherche et applications en marketing, 2019, ⟨10.1177/2051570719849553⟩. ⟨hal-02180727⟩

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