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Journal Articles International Journal of Hospitality Management Year : 2013

Exposure to altruism quotes and tipping behavior in a restaurant

Céline Jacob
Nicolas Guéguen
Renzo Ardiccioni
  • Function : Author
  • PersonId : 1209319
  • IdHAL : renzo

Abstract

Some studies have shown that exposure to fortuitous information can influence individuals' behavior. In this study, customers in two restaurants were exposed, or not, to an altruism-related quote written on their bill. A significant increase in tipping behavior was found from both male and female patrons who had been exposed to the altruism quotes. Activation spreading theory was used to explain these results.
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Dates and versions

hal-02180719 , version 1 (11-07-2019)

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Céline Jacob, Nicolas Guéguen, Renzo Ardiccioni, Cécile Sénémeaud. Exposure to altruism quotes and tipping behavior in a restaurant. International Journal of Hospitality Management, 2013, 32 (1), pp.299-301. ⟨10.1016/j.ijhm.2012.03.003⟩. ⟨hal-02180719⟩
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