Exposure to altruism quotes and tipping behavior in a restaurant

C. Jacob; N. Guéguen; R. Ardiccioni; Cécile Sénémeaud

Exposure to altruism quotes and tipping behavior in a restaurant

C. Jacob ¹ N. Guéguen R. Ardiccioni ² Cécile Sénémeaud ³

3 NIMEC - Normandie Innovation Marché Entreprise Consommation

Abstract : Some studies have shown that exposure to fortuitous information can influence individuals' behavior. In this study, customers in two restaurants were exposed, or not, to an altruism-related quote written on their bill. A significant increase in tipping behavior was found from both male and female patrons who had been exposed to the altruism quotes. Activation spreading theory was used to explain these results. © 2012 Elsevier Ltd.

Keywords : Altruism quotes Priming Restaurant Tipping

Type de document :

Article dans une revue

Domaine :

Sciences de l'Homme et Société / Gestion et management

Liste complète des métadonnées

https://hal-normandie-univ.archives-ouvertes.fr/hal-02180719
Contributeur : Jacques-Olivier Catois <>
Soumis le : jeudi 11 juillet 2019 - 15:56:55
Dernière modification le : vendredi 2 août 2019 - 12:22:05

Exposure to altruism quotes and tipping behavior in a restaurant

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