Exposure to altruism quotes and tipping behavior in a restaurant

Abstract : Some studies have shown that exposure to fortuitous information can influence individuals' behavior. In this study, customers in two restaurants were exposed, or not, to an altruism-related quote written on their bill. A significant increase in tipping behavior was found from both male and female patrons who had been exposed to the altruism quotes. Activation spreading theory was used to explain these results. © 2012 Elsevier Ltd.
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02180719
Contributeur : Jacques-Olivier Catois <>
Soumis le : jeudi 11 juillet 2019 - 15:56:55
Dernière modification le : vendredi 2 août 2019 - 12:22:05

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C. Jacob, N. Guéguen, R. Ardiccioni, Cécile Sénémeaud. Exposure to altruism quotes and tipping behavior in a restaurant. International Journal of Hospitality Management, Elsevier, 2013, 32 (1), pp.299-301. ⟨10.1016/j.ijhm.2012.03.003⟩. ⟨hal-02180719⟩

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