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Exposure to altruism quotes and tipping behavior in a restaurant

Abstract : Some studies have shown that exposure to fortuitous information can influence individuals' behavior. In this study, customers in two restaurants were exposed, or not, to an altruism-related quote written on their bill. A significant increase in tipping behavior was found from both male and female patrons who had been exposed to the altruism quotes. Activation spreading theory was used to explain these results.
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Journal articles
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Contributor : Jacques-Olivier Catois <>
Submitted on : Thursday, July 11, 2019 - 3:56:55 PM
Last modification on : Monday, June 21, 2021 - 2:42:02 PM



Céline Jacob, Nicolas Guéguen, Renzo Ardiccioni, Cécile Sénémeaud. Exposure to altruism quotes and tipping behavior in a restaurant. International Journal of Hospitality Management, Elsevier, 2013, 32 (1), pp.299-301. ⟨10.1016/j.ijhm.2012.03.003⟩. ⟨hal-02180719⟩



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