Drawing as children’s language: Contributions of psychology to the enrichment of research methodologies applied to child consumers

Pascale Ezan; Mathilde Gollety; Valérie Hemar-Nicolas

doi:10.1177/2051570715577942

Journal articles

Drawing as children’s language: Contributions of psychology to the enrichment of research methodologies applied to child consumers

Pascale Ezan ¹ Mathilde Gollety ² Valérie Hemar-Nicolas ³

1 NIMEC - Normandie Innovation Marché Entreprise Consommation

2 LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas

3 RITM - Réseaux Innovation Territoires et Mondialisation

Abstract : On the basis of knowledge acquired in psychology, this work aims to reflect on the sources of graphic language and how this language can be mobilized in research on child consumers. It provides a methodological framework and legitimizes the use of graphic language by suggesting three ways of structuring data collection (guided drawing, oriented drawing, free drawing) and two techniques for analyzing the corpus according to the research objectives.

Keywords : Projective techniques Methodology Child consumer Drawing

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadatas

https://hal-normandie-univ.archives-ouvertes.fr/hal-02180673
Contributor : Jacques-Olivier Catois <>
Submitted on : Thursday, July 11, 2019 - 3:55:24 PM
Last modification on : Wednesday, September 16, 2020 - 5:33:01 PM

Drawing as children’s language: Contributions of psychology to the enrichment of research methodologies applied to child consumers

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Drawing as children’s language: Contributions of psychology to the enrichment of research methodologies applied to child consumers

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