Drawing as children’s language Contributions of psychology to the enrichment of research methodologies applied to child consumers

Abstract : On the basis of knowledge acquired in psychology, this work aims to reflect on the sources of graphic language and how this language can be mobilized in research on child consumers. It provides a methodological framework and legitimizes the use of graphic language by suggesting three ways of structuring data collection (guided drawing, oriented drawing, free drawing) and two techniques for analyzing the corpus according to the research objectives. © l’Association Française du Marketing, 2015.
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02180673
Contributeur : Jacques-Olivier Catois <>
Soumis le : jeudi 11 juillet 2019 - 15:55:24
Dernière modification le : samedi 13 juillet 2019 - 01:15:09

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Pascale Ezan, M. Gollety, V. Hemar-Nicolas. Drawing as children’s language Contributions of psychology to the enrichment of research methodologies applied to child consumers. Recherche et applications en marketing, 2015, 30 (2), pp.78-96. ⟨10.1177/2051570715577942⟩. ⟨hal-02180673⟩

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