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La spiritualité dans la consommation

Abstract : Over the last twenty years, research developments in the sociology of religions may interest researchers in marketing. The spiritual theme is progressively positioning itself in the world of consumption. Because of the quantity of the cultural products, concept stores that build offers around spirituality are developing more and more with strong experiential marketing approaches.
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02152786
Contributor : Max Poulain <>
Submitted on : Tuesday, June 11, 2019 - 4:46:59 PM
Last modification on : Monday, July 6, 2020 - 3:39:33 PM

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  • HAL Id : hal-02152786, version 1

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Max Poulain, Sandra Camus. La spiritualité dans la consommation. 13ème Journées du Marketing et de la Recherche en Bourgogne, CREGO, Nov 2008, Dijon, France. ⟨hal-02152786⟩

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