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La place de la spiritualité dans la consommation : un début de perspective

Abstract : Over the last twenty years, research developments in the sociology of religions may interest researchers in marketing. The spiritual theme is progressively positioning itself in the world of consumption notably in certain movements like the New Age movement. Because of the quantity of the cultural products, concept stores that build offers around spirituality are developing more and more with strong experiential marketing approaches.
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Max Poulain. La place de la spiritualité dans la consommation : un début de perspective. 7th International Congress Marketing Trends, ESCP Europe; Université Ca'Foscari Venezia, Jan 2008, Venise, Italie. ⟨hal-02152113⟩

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