Fashion and Organization Studies: Exploring conceptual paradoxes and empirical opportunities

Maja Korica (1) , Yoann Bazin (2)

1 WBS - Warwick Business School
2 Métis Lab EM Normandie

Although frequently perceived as inconsequential and frivolous, fashion is a central interdisciplinary concept and a substantial global industry. This necessitates taking it seriously, both as a set of theoretical tensions, and as a concrete empirical phenomenon of rich potential interest to organization studies. Our essay outlines and further develops fashion’s conceptual and empirical expressions, and suggests subsequent avenues for valuable research. In particular, we commence with a discussion of three key definitions, namely fashion as individual manner, fashion as organizing of dress and fashion as a system. This enables us to problematize its industry and economy, from their historical roots and evolutions, to their varied organizational frictions, forms and practices today. We then conclude by examining the ongoing, substantial changes within the fashion industry as we have known it since the nineteenth century, and considering its potential implications and openings for organization studies scholars.

Mots clés: Fashion; aesthetics; aesthetic economy; dress

Domaines: Anthropologie sociale et ethnologie; Gestion et management

Maja Korica, Yoann Bazin. Fashion and Organization Studies: Exploring conceptual paradoxes and empirical opportunities. Organization Studies, 2019, ⟨10.1177/0170840619831059⟩. ⟨hal-02108885⟩