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https://hal-normandie-univ.archives-ouvertes.fr/hal-02076021 Contributor : Joël BréeConnect in order to contact the contributor Submitted on : Thursday, March 21, 2019 - 6:56:40 PM Last modification on : Wednesday, November 17, 2021 - 12:31:32 PM
Joël Bree, Jean-Jack Cegarra. Les personnages, éléments de reconnaissance des marques par les enfants.. 9ème congrès de l'Association Française du Marketing, May 1993, Marseille, France. ⟨hal-02076021⟩