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Conference papers

Les personnages, éléments de reconnaissance des marques par les enfants.

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Conference papers
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02076021
Contributor : Joël Brée Connect in order to contact the contributor
Submitted on : Thursday, March 21, 2019 - 6:56:40 PM
Last modification on : Wednesday, November 17, 2021 - 12:31:32 PM

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  • HAL Id : hal-02076021, version 1

Citation

Joël Bree, Jean-Jack Cegarra. Les personnages, éléments de reconnaissance des marques par les enfants.. 9ème congrès de l'Association Française du Marketing, May 1993, Marseille, France. ⟨hal-02076021⟩

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