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Pour Noël, je veux…Il faut dire je voudrais : la place de la liste de cadeaux dans l’expérience de Noël

Abstract : Working with an analysis grid based on the notion of experience, this contribution aims to highlight how Christmas consolidates learning skills of young consumers. In this context, the list of presents sent to Santa Claus reflect the knowledge and expertise of children in the field of consumption. The list can be understood as a stage in an experiential process whereby information received by children all year long is structured and then reformulated in a list that clearly expresses their decisions.
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02075709
Contributor : Sabrina Mommolin <>
Submitted on : Thursday, March 21, 2019 - 3:26:17 PM
Last modification on : Saturday, March 23, 2019 - 11:45:58 AM

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  • HAL Id : hal-02075709, version 1

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Pascale Ezan, Claire Roederer. Pour Noël, je veux…Il faut dire je voudrais : la place de la liste de cadeaux dans l’expérience de Noël. 11èmes journées de Recherche en Marketing de Bourgogne, Nov 2006, Dijon, France. ⟨hal-02075709⟩

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