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« Tu pousses le bouchon un peu trop loin, Maurice! ». Vers un repérage des leviers publicitaires influençant les enfants. Application au domaine alimentaire

Abstract : In the context of children obesity, TV advertising targeting children is much debated. Some research blame it for favoring unhealthy food consumption while other studies argue that other factors are also to be blamed. This pape tackles this issue focusing on both children and food advertising. Children have been interviewed and food TV commercials have been scrutinized. It points out advertising persuasive levels used in order to promote brands toward children.
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02075494
Contributor : Sabrina Mommolin <>
Submitted on : Thursday, March 21, 2019 - 2:31:31 PM
Last modification on : Sunday, January 19, 2020 - 6:38:37 PM

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  • HAL Id : hal-02075494, version 1

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Pascale Ezan, Mathilde Gollety, Nathalie Guichard, Valérie Hemar-Nicolas. « Tu pousses le bouchon un peu trop loin, Maurice! ». Vers un repérage des leviers publicitaires influençant les enfants. Application au domaine alimentaire. 14èmes journées de Recherche en Marketing de Bourgogne, Nov 2009, Dijon, France. ⟨hal-02075494⟩

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