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L’impact de la couleur sur les croyances, les préférences, le risque perçu et l’attitude des enfants envers un produit alimentaire

Abstract : The contributions in consumer socialization stress that the color affects the process of data processing of the children and contributes to the formation of their attitude towards the product. Nevertheless, the literacy is especially related to the color of the packaging. Prolonging this work, our paper highlights the impact of the color of the product on the beliefs, the preferences, the perceived risk and the attitude towards a food product ie the syrup of fruit. The first results underline that the color influences the attitude of the child towards the product and in particularly its desire for consuming this product.
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02075413
Contributor : Sabrina Mommolin <>
Submitted on : Thursday, March 21, 2019 - 1:49:39 PM
Last modification on : Monday, July 6, 2020 - 3:39:33 PM

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  • HAL Id : hal-02075413, version 1

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Pascale Ezan, Gaëlle Pantin-Sohier. L’impact de la couleur sur les croyances, les préférences, le risque perçu et l’attitude des enfants envers un produit alimentaire. 15èmes journées de Recherche en Marketing de Bourgogne, Nov 2010, Dijon, France. ⟨hal-02075413⟩

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