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« Qu’est-ce que je vais bien pouvoir prendre ?» Confrontés à un assortiment les parents et les enfants perçoivent-ils la même chose ?

Abstract : Children and parents go shopping to the same places and in particular for food. This research focuses on children perception when they are faced to a product assortment and compares the results to those obtained for adults. This work allows some managerial recommendations to better manage, within the assortment the interactions observed on the point of purchase between parents and children.
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02073633
Contributor : Sabrina Mommolin <>
Submitted on : Wednesday, March 20, 2019 - 9:53:55 AM
Last modification on : Tuesday, May 26, 2020 - 11:06:02 AM

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  • HAL Id : hal-02073633, version 1

Citation

Pascale Ezan, Yolande Piris. « Qu’est-ce que je vais bien pouvoir prendre ?» Confrontés à un assortiment les parents et les enfants perçoivent-ils la même chose ?. 12ème Colloque international Etienne Thil, Oct 2009, La Rochelle, France. ⟨hal-02073633⟩

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