An exploratory study of the similarities and divergences in adult and child perception of assortments - Archive ouverte HAL Access content directly
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An exploratory study of the similarities and divergences in adult and child perception of assortments

Pascale Ezan
  • Function : Author
  • PersonId : 1003428
Normandie Innovation Marché Entreprise Consommation
Yolande Piris
Pôle Customer, Retail and Supply Chain - Rouen Business School
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Humanities and Social Sciences Humanities and Social Sciences Business administration

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https://hal-normandie-univ.archives-ouvertes.fr/hal-02071334

Submitted on : Monday, March 18, 2019-3:21:54 PM

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hal-02071334 , version 1 (18-03-2019)

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  • HAL Id : hal-02071334 , version 1

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Pascale Ezan, Yolande Piris. An exploratory study of the similarities and divergences in adult and child perception of assortments. Kids and retailing International Colloquium, Jun 2013, Paris, France. ⟨hal-02071334⟩

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