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Impact of the merchandising on the store experience: the case of collectibles for kids

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https://hal-normandie-univ.archives-ouvertes.fr/hal-02071327

Submitted on : Monday, March 18, 2019-3:19:21 PM

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hal-02071327 , version 1 (18-03-2019)

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  • HAL Id : hal-02071327 , version 1

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Pascale Ezan, Mathilde Gollety, Valérie Hemar-Nicolas. Impact of the merchandising on the store experience: the case of collectibles for kids. Kids and retailing International Colloquium, Jun 2013, Paris, France. ⟨hal-02071327⟩

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COMUE-NORMANDIE NIMEC UNIV-PARIS-SACLAY UNIROUEN UNILEHAVRE UNICAEN IRIHS RITM PANTHEON-ASSAS-UNIVERSITE
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