Skip to Main content Skip to Navigation
Conference papers

Impact of the merchandising on the store experience: the case of collectibles for kids

Pascale Ezan 1 Mathilde Gollety 2 Valérie Hemar-Nicolas 3 
1 NIMEC - Normandie Innovation Marché Entreprise Consommation
2 LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas
3 RITM - Réseaux Innovation Territoires et Mondialisation
Document type :
Conference papers
Complete list of metadata
https://hal-normandie-univ.archives-ouvertes.fr/hal-02071327
Contributor : Sabrina Mommolin Connect in order to contact the contributor
Submitted on : Monday, March 18, 2019 - 3:19:21 PM
Last modification on : Saturday, June 25, 2022 - 9:12:31 PM

Identifiers

  • HAL Id : hal-02071327, version 1

Collections

COMUE-NORMANDIE | NIMEC | UNIROUEN | UNILEHAVRE | UNICAEN | IRIHS | RITM | PANTHEON-ASSAS-UNIVERSITE

Citation

Pascale Ezan, Mathilde Gollety, Valérie Hemar-Nicolas. Impact of the merchandising on the store experience: the case of collectibles for kids. Kids and retailing International Colloquium, Jun 2013, Paris, France. ⟨hal-02071327⟩

Export

BibTeX TEI DC DCterms EndNote Datacite

Share

Metrics

Record views

14