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Blurred Boundaries between Consumers and Producers inside Brand Communities: About Some Negative Outcomes

Bernard Cova 1 Pascale Ezan 2
1 Euromed Marseille - École de management
2 UNIROUEN - Université de Rouen Normandie
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Conference papers
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02071227
Contributor : Sabrina Mommolin <>
Submitted on : Monday, March 18, 2019 - 2:43:29 PM
Last modification on : Tuesday, March 19, 2019 - 11:06:27 AM

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  • HAL Id : hal-02071227, version 1

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COMUE-NORMANDIE | UNIROUEN

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Bernard Cova, Pascale Ezan. Blurred Boundaries between Consumers and Producers inside Brand Communities: About Some Negative Outcomes. Association for Consumer Research Conference, Oct 2009, Pittsburgh, United States. ⟨hal-02071227⟩

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