Blurred Boundaries between Consumers and Producers inside Brand Communities:  About Some Negative Outcomes

Bernard Cova; Pascale Ezan

Conference papers

Blurred Boundaries between Consumers and Producers inside Brand Communities: About Some Negative Outcomes

Bernard Cova ¹ Pascale Ezan ²

1 Euromed Marseille - École de management

2 UNIROUEN - Université de Rouen Normandie

Document type :

Conference papers

Domain :

Humanities and Social Sciences

Humanities and Social Sciences / Business administration

Complete list of metadata

https://hal-normandie-univ.archives-ouvertes.fr/hal-02071227
Contributor : Sabrina Mommolin Connect in order to contact the contributor
Submitted on : Monday, March 18, 2019 - 2:43:29 PM
Last modification on : Tuesday, October 19, 2021 - 4:17:08 PM

Blurred Boundaries between Consumers and Producers inside Brand Communities: About Some Negative Outcomes

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Blurred Boundaries between Consumers and Producers inside Brand Communities: About Some Negative Outcomes

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