https://hal-normandie-univ.archives-ouvertes.fr/hal-02071227
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Submitted on : Monday, March 18, 2019 - 2:43:29 PM Last modification on : Tuesday, March 19, 2019 - 11:06:27 AM
Bernard Cova, Pascale Ezan. Blurred Boundaries between Consumers and Producers inside Brand Communities: About Some Negative Outcomes. Association for Consumer Research Conference, Oct 2009, Pittsburgh, United States. ⟨hal-02071227⟩