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"What brands do you eat?" The role of brands when children share snack time with peers

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Submitted on : Monday, March 18, 2019-1:19:35 PM

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hal-02071050 , version 1 (18-03-2019)

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  • HAL Id : hal-02071050 , version 1

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Valérie Hemar-Nicolas, Mathilde Gollety, Coralie Damay, Pascale Ezan. "What brands do you eat?" The role of brands when children share snack time with peers. 3rd International Consumer Brand Relationship Conference, Consumer Brand Relationship Association (CBRA), Sep 2013, Orlando, United States. ⟨hal-02071050⟩

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HEC CNRS COMUE-NORMANDIE NIMEC UNIV-PARIS-SACLAY UNIROUEN UNILEHAVRE UNICAEN IRIHS RITM PANTHEON-ASSAS-UNIVERSITE
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