Skip to Main content Skip to Navigation
Conference papers

Identifier les leaders grâce à la sociométrie : application dans le milieu scolaire

Abstract : Many market strategies towards children target leaders to promote new products. The academic literature has tried to underline the characteristics of the children who are considered as leaders among their group. This research attempts to reinforce this corpus by using a sociometric approach to identity leaders among children in a school. It also attemps to show how consumer knowledge is a means to become a leader for young consumers.
Complete list of metadata

https://hal-normandie-univ.archives-ouvertes.fr/hal-02070834
Contributor : Sabrina Mommolin Connect in order to contact the contributor
Submitted on : Monday, March 18, 2019 - 11:41:56 AM
Last modification on : Tuesday, October 19, 2021 - 4:17:01 PM

Identifiers

  • HAL Id : hal-02070834, version 1

Collections

Citation

Pascale Ezan. Identifier les leaders grâce à la sociométrie : application dans le milieu scolaire. International Congress "Marketing Trends", Jan 2007, Paris, France. ⟨hal-02070834⟩

Share

Metrics

Record views

42