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Implication, âge et genre : trois caractéristiques individuelles de la sensibilité esthétique de l'enfant

Abstract : The objective of this research is to understand if notions such as involvement, age and gender form individual characteristics of aesthetic sensibility of a child and if they can explain children’s choices and final preferences towards products they buy. This question will beexamined by using contemporary art pictures and logos. This research aims at providing a better understanding of both aesthetic processes and preference prioritisation criteria at stake with children aged 8 to 11.
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02070739
Contributor : Sabrina Mommolin <>
Submitted on : Monday, March 18, 2019 - 11:21:25 AM
Last modification on : Thursday, October 10, 2019 - 7:26:04 AM

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  • HAL Id : hal-02070739, version 1

Citation

Pascale Ezan, Joëlle Lagier. Implication, âge et genre : trois caractéristiques individuelles de la sensibilité esthétique de l'enfant. International Marketing Trends Conference, Jan 2008, Venise, Italie. ⟨hal-02070739⟩

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