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« C’est trop bon ! » Les représentations sociales de la gourmandise pour les enfants de 7 à 10 ans

Abstract : In the context of the fight against obesity, public health campaigns aimed at children have especially concerned the nutritional value of products; dividing them into two categories : healthy products and fatty/sugary products. The notion of the pleasure of eating associated with greed was overlooked and led young consumers to stigmatize certain foods. Now, the pleasure of eating is an important factor that facilitates children’s taste learning and search for variety. This study tries to identify the social representations of greed for children aged from 7 to 10. Using projective tests adapted to young populations and group interviews, we show the favourable or unfavourable attitudes of the children confronted with food choices, as well as their perception of the notion of greed.
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02070706
Contributor : Sabrina Mommolin <>
Submitted on : Monday, March 18, 2019 - 11:11:49 AM
Last modification on : Thursday, October 10, 2019 - 7:26:04 AM

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  • HAL Id : hal-02070706, version 1

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Kafia Ayadi, Pascale Ezan, Norovola Rajohanesa. « C’est trop bon ! » Les représentations sociales de la gourmandise pour les enfants de 7 à 10 ans. International Marketing Trends Conference, Jan 2010, Venise, Italie. ⟨hal-02070706⟩

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