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Conference papers

Universalité et contingence du leadership en marketing : une application à la population enfantine

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https://hal-normandie-univ.archives-ouvertes.fr/hal-02069031
Contributor : Sabrina Mommolin Connect in order to contact the contributor
Submitted on : Friday, March 15, 2019 - 2:18:57 PM
Last modification on : Friday, May 20, 2022 - 9:53:03 AM

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  • HAL Id : hal-02069031, version 1

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Pascale Ezan, M. Gollety, Valérie Hemar-Nicolas. Universalité et contingence du leadership en marketing : une application à la population enfantine. 26ème congrès international de l'Association Française de Marketing, May 2012, Brest, France. ⟨hal-02069031⟩

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