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Conference papers

Suivre des marques sur Facebook : Un dispositif éclairant la relation aux marques des digital natives

Pascale Ezan 1 Catherine Lejealle 2 Dutot V.
1 NIMEC - Normandie Innovation Marché Entreprise Consommation
2 ESG Managment School
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Conference papers
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02069007
Contributor : Sabrina Mommolin Connect in order to contact the contributor
Submitted on : Friday, March 15, 2019 - 2:02:04 PM
Last modification on : Wednesday, March 9, 2022 - 3:50:02 PM

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  • HAL Id : hal-02069007, version 1

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COMUE-NORMANDIE | UNILEHAVRE | UNIROUEN | NIMEC | IRIHS | UNICAEN

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Pascale Ezan, Catherine Lejealle, Dutot V.. Suivre des marques sur Facebook : Un dispositif éclairant la relation aux marques des digital natives. 30ème congrès international de l'Association Française de Marketing, May 2014, Montpellier, France. ⟨hal-02069007⟩

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