The digitalisation of the toy market: Parents’ perspective of the anthropomorphic connected toys

Pascale Ezan 1 Valérie Hemar-Nicolas 2
1 NIMEC - Normandie Innovation Marché Entreprise Consommation
2 RITM - Réseaux Innovation Territoires et Mondialisation
Abstract : Based on a qualitative study, conducted with parents, this paper aims to explore how parents perceive the anthropomorphic connected toys and are prone to accept (or reject) this disruptive innovation. It shows that parents have difficulties in envisioning this innovation, and that the robot connected toys generate confusions and conflictual motivations. Parents do not understand to what extent they may bring about innovative changes in their children’s plays, while these connected toys question their own vision of childhood.
Type de document :
Communication dans un congrès
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02068908
Contributeur : Sabrina Mommolin <>
Soumis le : vendredi 15 mars 2019 - 12:28:19
Dernière modification le : dimanche 17 mars 2019 - 01:14:00

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  • HAL Id : hal-02068908, version 1

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COMUE-NORMANDIE | UNILEHAVRE | UNIROUEN | NIMEC | IRIHS | UNICAEN | UNIV-PARIS-SACLAY

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Pascale Ezan, Valérie Hemar-Nicolas. The digitalisation of the toy market: Parents’ perspective of the anthropomorphic connected toys. 7th Child and Teen Consumption Conference : ‘Child and Teen Consumption: Cultural Contexts, Relations and Practices’, Aalborg University, Denmark., Apr 2016, Aalborg, Denmark. ⟨hal-02068908⟩

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