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From brand love to brand divorce: matters, matters…

Bernard Cova
Pascale Ezan
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Normandie Innovation Marché Entreprise Consommation

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https://hal-normandie-univ.archives-ouvertes.fr/hal-02068877

Submitted on : Friday, March 15, 2019-12:08:49 PM

Last modification on : Wednesday, March 9, 2022-3:50:02 PM

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hal-02068877 , version 1 (15-03-2019)

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Bernard Cova, Pascale Ezan. From brand love to brand divorce: matters, matters…. Consumer Culture Theory Conference : Vive la Révolution, La Conférence est co-organisée par le Consortium Consumer Culture Theory, SKEMA Business School, l'Université de Lille 2, I'IMMD (Institut du Marketing et du Management de la Distribution), KEDGE et la Région Nord Pas de Calais., Jul 2016, Lille, France. ⟨hal-02068877⟩

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