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The Impact of Children’s Affective Reactions Elicited by Commercials on Attitudes toward the Advertisement and the Brand

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Conference papers
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02052235
Contributor : Joël Brée <>
Submitted on : Thursday, February 28, 2019 - 1:11:26 PM
Last modification on : Friday, March 1, 2019 - 1:24:30 AM

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  • HAL Id : hal-02052235, version 1

Citation

Christian Derbaix, Joël Bree. The Impact of Children’s Affective Reactions Elicited by Commercials on Attitudes toward the Advertisement and the Brand. International Seminar on Children’s Socialization as Consumers and their Perception of Advertising, Jun 2001, Copenhague, Denmark. ⟨hal-02052235⟩

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