The Impact of Children’s Affective Reactions Elicited by Commercials on Attitudes toward the Advertisement and the Brand - Archive ouverte HAL Access content directly
Conference Papers Year :

The Impact of Children’s Affective Reactions Elicited by Commercials on Attitudes toward the Advertisement and the Brand

Domains

Humanities and Social Sciences Business administration

Joël Brée  : Connect in order to contact the contributor

https://hal-normandie-univ.archives-ouvertes.fr/hal-02052235

Submitted on : Thursday, February 28, 2019-1:11:26 PM

Last modification on : Wednesday, March 9, 2022-3:50:02 PM

Not file

Dates and versions

hal-02052235 , version 1 (28-02-2019)

Identifiers

  • HAL Id : hal-02052235 , version 1

Cite

Christian Derbaix, Joël Bree. The Impact of Children’s Affective Reactions Elicited by Commercials on Attitudes toward the Advertisement and the Brand. International Seminar on Children’s Socialization as Consumers and their Perception of Advertising, Jun 2001, Copenhague, Denmark. ⟨hal-02052235⟩

Export

BibTeX TEI Dublin Core DC Terms EndNote Datacite

Collections

COMUE-NORMANDIE NIMEC UNIROUEN UNILEHAVRE UNICAEN IRIHS
24 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More