https://hal-normandie-univ.archives-ouvertes.fr/hal-02052235
Contributeur : Joël Brée
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Soumis le : jeudi 28 février 2019 - 13:11:26
Dernière modification le : vendredi 1 mars 2019 - 01:24:30
Christian Derbaix, Joël Bree. The Impact of Children’s Affective Reactions Elicited by Commercials on Attitudes toward the Advertisement and the Brand. International Seminar on Children’s Socialization as Consumers and their Perception of Advertising, Jun 2001, Copenhague, Denmark. ⟨hal-02052235⟩
