Conference Papers
Year :
Joël Brée : Connect in order to contact the contributor
https://hal-normandie-univ.archives-ouvertes.fr/hal-02052235
Submitted on : Thursday, February 28, 2019-1:11:26 PM
Last modification on : Wednesday, March 9, 2022-3:50:02 PM
Dates and versions
Identifiers
- HAL Id : hal-02052235 , version 1
Cite
Christian Derbaix, Joël Bree. The Impact of Children’s Affective Reactions Elicited by Commercials on Attitudes toward the Advertisement and the Brand. International Seminar on Children’s Socialization as Consumers and their Perception of Advertising, Jun 2001, Copenhague, Denmark. ⟨hal-02052235⟩
Collections
24
View
0
Download