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The Impact of Children’s Affective Reactions Elicited by Commercials on Attitudes toward the Advertisement and the Brand

Christian Derbaix 1 Joël Bree 2 
1 LACC - Laboratoire d 'Analyse du Comportement du Consommateur
FUCAM - Facultés Universitaires Catholiques de Mons
2 NIMEC - Normandie Innovation Marché Entreprise Consommation
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Conference papers
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02052235
Contributor : Joël Brée Connect in order to contact the contributor
Submitted on : Thursday, February 28, 2019 - 1:11:26 PM
Last modification on : Wednesday, March 9, 2022 - 3:50:02 PM

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  • HAL Id : hal-02052235, version 1

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COMUE-NORMANDIE | NIMEC | UNIROUEN | UNILEHAVRE | UNICAEN | IRIHS

Citation

Christian Derbaix, Joël Bree. The Impact of Children’s Affective Reactions Elicited by Commercials on Attitudes toward the Advertisement and the Brand. International Seminar on Children’s Socialization as Consumers and their Perception of Advertising, Jun 2001, Copenhague, Denmark. ⟨hal-02052235⟩

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