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https://hal-normandie-univ.archives-ouvertes.fr/hal-02050604
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Fatma Besbes, Joël Bree, Neji Bouslama. Contexte de programmation télévisuelle et efficacité des annonces destinées aux enfants. 6ème International Management Research Conference, Mar 2007, Tunis, Tunisia. ⟨hal-02050604⟩
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