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An Empirical Investigation of the Product's Package as an Antecedent of Brand Personality

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https://hal-normandie-univ.archives-ouvertes.fr/hal-02048397
Contributor : Joël Brée <>
Submitted on : Monday, February 25, 2019 - 3:13:34 PM
Last modification on : Thursday, September 10, 2020 - 10:46:20 AM

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  • HAL Id : hal-02048397, version 1

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Gaëlle Pantin-Sohier, Alain Decrop, Joël Bree. An Empirical Investigation of the Product's Package as an Antecedent of Brand Personality. Innovative Marketing , LLC “Consulting Publishing Company “Business Perspectives, 2005, 1 (1), pp.69-80. ⟨hal-02048397⟩

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