An Empirical Investigation of the Product's Package as an Antecedent of Brand Personality

Gaëlle Pantin-Sohier; Alain Decrop; Joël Bree

Journal Articles Innovative Marketing Year : 2005

An Empirical Investigation of the Product's Package as an Antecedent of Brand Personality

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Gaëlle Pantin-Sohier

Function : Author
PersonId : 183602
IdHAL : gaelle-pantin-sohier
ORCID : 0000-0002-5388-9187
IdRef : 08843706X

Groupe de Recherche Angevin en Economie et Management

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Alain Decrop

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PersonId : 1033352

Université de Namur [Namur]

Joël Bree

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PersonId : 17594
IdHAL : joel-bree
ORCID : 0000-0002-5266-6790
IdRef : 032183461

Normandie Innovation Marché Entreprise Consommation

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Joël Brée : Connect in order to contact the contributor

https://hal-normandie-univ.archives-ouvertes.fr/hal-02048397

Submitted on : Monday, February 25, 2019-3:13:34 PM

Last modification on : Monday, November 14, 2022-2:56:07 AM

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hal-02048397 , version 1 (25-02-2019)

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Gaëlle Pantin-Sohier, Alain Decrop, Joël Bree. An Empirical Investigation of the Product's Package as an Antecedent of Brand Personality. Innovative Marketing , 2005, 1 (1), pp.69-80. ⟨hal-02048397⟩

An Empirical Investigation of the Product's Package as an Antecedent of Brand Personality

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