An Exploratory Empirical Analysis of the New Packaging Targeting Children? Towards a Characterization of the Toy-Packaging

Manel Mzoughi; Joël Bree

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An Exploratory Empirical Analysis of the New Packaging Targeting Children? Towards a Characterization of the Toy-Packaging

Manel Mzoughi ¹ Joël Bree ^{1, 2}

1 NIMEC - Normandie Innovation Marché Entreprise Consommation

2 Métis Lab EM Normandie

Manel Mzoughi ¹ AuthorId : 1687879
Author

Joël Bree ^{1, 2} AuthorId : 579309

Author IdHAL : joel-bree ResearcherId : http://www.researcherid.com/rid/B-3755-2018 ORCID : https://orcid.org/0000-0002-5266-6790

1 NIMEC - Normandie Innovation Marché Entreprise Consommation (3, avenue Pasteur 76000 Rouen - France) StructId : 190306

UNICAEN - Université de Caen Normandie : EA969 (Esplanade de la Paix - CS 14032 - 14032 CAEN Cedex 5 - France) StructId : 7127
- NU - Normandie Université (Esplanade de la Paix - CS 14032 - 14032 Caen Cedex 5 - France) StructId : 455934
UNIROUEN - Université de Rouen Normandie : EA969 (1, rue Thomas Becket 76821 Mont-Saint-Aignan Cedex - France) StructId : 300318
- NU - Normandie Université (Esplanade de la Paix - CS 14032 - 14032 Caen Cedex 5 - France) StructId : 455934
ULH - Université Le Havre Normandie : EA969 (25 rue Philippe Lebon - BP 1123 - 76063 Le Havre Cedex France - France) StructId : 300317
- NU - Normandie Université (Esplanade de la Paix - CS 14032 - 14032 Caen Cedex 5 - France) StructId : 455934
IRIHS - Institut de Recherche Interdisciplinaire Homme et Société (17 rue Lavoisier 76821 Mont-Saint-Aignan Cedex - France) StructId : 466141
- UNIROUEN - Université de Rouen Normandie : FED 4137 (1, rue Thomas Becket 76821 Mont-Saint-Aignan Cedex - France) StructId : 300318
  - NU - Normandie Université (Esplanade de la Paix - CS 14032 - 14032 Caen Cedex 5 - France) StructId : 455934

2 Métis Lab EM Normandie (30 rue de Richelieu 76600 Le Havre - France) StructId : 150910

EM Normandie - École de Management de Normandie (30, rue de Richelieu 76000 Le Havre - France) StructId : 301735

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Conference papers

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Humanities and Social Sciences / Business administration

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https://hal-normandie-univ.archives-ouvertes.fr/hal-02047468
Contributor : Joël Brée <>
Submitted on : Sunday, February 24, 2019 - 10:29:41 PM
Last modification on : Wednesday, October 14, 2020 - 8:40:04 AM

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HAL Id : hal-02047468, version 1

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Manel Mzoughi, Joël Bree. An Exploratory Empirical Analysis of the New Packaging Targeting Children? Towards a Characterization of the Toy-Packaging. 4th Interreg Conference. Global Culture and Creativity: From Design to Innovation and Enterprise?, Nov 2014, Winchester, United Kingdom. ⟨hal-02047468⟩

An Exploratory Empirical Analysis of the New Packaging Targeting Children? Towards a Characterization of the Toy-Packaging

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An Exploratory Empirical Analysis of the New Packaging Targeting Children? Towards a Characterization of the Toy-Packaging

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