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Life Stories and Marketing: Application on Child Socialization of Socially Responsible Consumption: An Abstract

Céline Hay 1 Joël Bree 2, 1
1 NIMEC - Normandie Innovation Marché Entreprise Consommation
2 ESSCA Research Lab
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02046954
Contributor : Joël Brée <>
Submitted on : Saturday, February 23, 2019 - 8:49:16 AM
Last modification on : Thursday, June 6, 2019 - 4:42:40 PM

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COMUE-NORMANDIE | UNAM | UNIROUEN | UNILEHAVRE | UNICAEN | IRIHS | NIMEC

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Céline Hay, Joël Bree. Life Stories and Marketing: Application on Child Socialization of Socially Responsible Consumption: An Abstract. Nina Krey; Patricia Rossi. Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces. AMSAC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science., Springer, pp.355-356, 2018, ⟨10.1007/978-3-319-99181-8_112⟩. ⟨hal-02046954⟩

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