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Le Comportement du consommateur (4ème édition)

Joël Bree 1, 2
1 ESSCA Research Lab
2 NIMEC - Normandie Innovation Marché Entreprise Consommation
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02046321
Contributor : Joël Brée Connect in order to contact the contributor
Submitted on : Friday, February 22, 2019 - 3:40:40 PM
Last modification on : Wednesday, March 9, 2022 - 3:50:02 PM

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  • HAL Id : hal-02046321, version 1

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COMUE-NORMANDIE | UNAM | UNIROUEN | UNILEHAVRE | UNICAEN | NIMEC | IRIHS

Citation

Joël Bree. Le Comportement du consommateur (4ème édition). DUNOD, 128 p., 2017, Collection : Les Topos, Christian Pinson, ISBN-13: 978-2100758821. ⟨hal-02046321⟩

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