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Conference papers
Barriers Against the Adoption of a Toy Packaging: Age and Gender as Characteristics of Targeting Children
Abstract : This exploratory study aims to provide an explanation for the brakes to the adoption of toy-packaging targeting children and may be related to age and gender. In the light of 21 semi-structured interviews with children, we propose to identify the characteristics able to generate a targeting error and subsequently a negative affective response to the brand.
https://hal-normandie-univ.archives-ouvertes.fr/hal-02022310
Contributor : Joël Brée <>
Submitted on : Sunday, February 17, 2019 - 5:55:34 PM
Last modification on : Thursday, June 6, 2019 - 4:42:40 PM
Contributor : Joël Brée <>
Submitted on : Sunday, February 17, 2019 - 5:55:34 PM
Last modification on : Thursday, June 6, 2019 - 4:42:40 PM
