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Communication Dans Un Congrès Année : 2017

Age as a Sub-Segmentation Variable across the Child Population: Difference between Emotional Responses to the Toy-Packaging

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Gestion et management

Joël Brée  : Connectez-vous pour contacter le contributeur

https://normandie-univ.hal.science/hal-02022282

Soumis le : dimanche 17 février 2019-17:37:04

Dernière modification le : mercredi 9 mars 2022-15:50:02

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hal-02022282 , version 1 (17-02-2019)

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  • HAL Id : hal-02022282 , version 1

Citer

Manel Mzoughi, Joël Bree. Age as a Sub-Segmentation Variable across the Child Population: Difference between Emotional Responses to the Toy-Packaging. 22nd International Conference on Corporate and Marketing Communications, Challenges of Marketing Communications in a Globalized World, May 2017, Saragosse, Spain. ⟨hal-02022282⟩

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