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Age as a Sub-Segmentation Variable across the Child Population: Difference between Emotional Responses to the Toy-Packaging

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https://hal-normandie-univ.archives-ouvertes.fr/hal-02022282
Contributor : Joël Brée <>
Submitted on : Sunday, February 17, 2019 - 5:37:04 PM
Last modification on : Thursday, June 6, 2019 - 4:42:40 PM

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  • HAL Id : hal-02022282, version 1

Citation

Manel Mzoughi, Joël Bree. Age as a Sub-Segmentation Variable across the Child Population: Difference between Emotional Responses to the Toy-Packaging. 22nd International Conference on Corporate and Marketing Communications, Challenges of Marketing Communications in a Globalized World, May 2017, Saragosse, Spain. ⟨hal-02022282⟩

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