Socially Responsible Consumption : Towards Modeling the Children's Socialization Process

Abstract : Among the studies on socially responsible consumption, little attention has been paid to the child as a relevant target. This research falls in line with the willingness of the state actions that attempt to understand and modify non-responsible behavior in adults. By considering the interest of socialization from an early age, this research aims to understand the process of socialization of the child to socially responsible consumption via the biographical method of life stories. The first results presented here are based on the introductory comparative analyzes of 13 socially responsible consumers. From the life histories of these young consumers between the ages of 27 and 39, we aim to propose a model of the children's socialization process and on the other hand to identify the key moments and factors determining their individual path to the adoption of such consumption behavior. Specifically, this study seeks to highlight the mechanisms implemented throughout this socialization process to reconcile skills and knowledge they gained during childhood with the environment in which they operate.
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Communication dans un congrès
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02022274
Contributeur : Joël Brée <>
Soumis le : dimanche 17 février 2019 - 17:31:47
Dernière modification le : jeudi 6 juin 2019 - 16:42:40

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  • HAL Id : hal-02022274, version 1

Citation

Céline Hay, Joël Bree. Socially Responsible Consumption : Towards Modeling the Children's Socialization Process. 17th International Marketing Trends Conference, Jan 2018, Paris, France. ⟨hal-02022274⟩

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