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Maman, Papa… la consommation et moi : Comment les marques créent de nouvelles relations en famille

Pascale Ezan 1 Isabelle Mazarguil
1 NIMEC - Normandie Innovation Marché Entreprise Consommation
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Books
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02020352
Contributor : Sabrina Mommolin Connect in order to contact the contributor
Submitted on : Friday, February 15, 2019 - 11:03:00 AM
Last modification on : Wednesday, March 9, 2022 - 3:50:02 PM

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  • HAL Id : hal-02020352, version 1

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COMUE-NORMANDIE | UNIROUEN | UNILEHAVRE | UNICAEN | NIMEC | IRIHS

Citation

Pascale Ezan, Isabelle Mazarguil. Maman, Papa… la consommation et moi : Comment les marques créent de nouvelles relations en famille. EMS éditions - Management et Société, 182 p., 2014, Collection : Societing, ISBN-13: 978-2847695939. ⟨hal-02020352⟩

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